Full of light, by design.

Selected Work

School Of System Change

Website and visual identity for a learning organisation teaching systems change to a global audience of practitioners, leaders, and changemakers.

Complexity is the subject, not the site. A visual language drawn from living systems, structured to carry depth without weight. 200kb, 88% lighter than average, run independently by the team that owns it.

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School of System Change website BPCM website

BPCM

Website for an international PR and communications agency representing fashion, beauty, luxury, and automotive clients across New York, LA, and London.

Restraint as the premium signal. No cookies, no trackers, no weight, no compromise. What remains is an agency that reads more confident for everything it chose to leave out.

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BPCM website School of System Change website

The (W)hole Project

Website and digital platform for a public art project by Clusterduck Collective, commissioned by the City of Zurich, using manhole covers as portals to the hidden infrastructure of our digital lives.

The project is conceptual, layered, and physical. The site had to hold all of it without becoming heavy. Deep enough to explore for hours, light enough to load anywhere.

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The (W)hole Project website

wetheknot

Ecommerce site for a slow fashion brand based in Lisbon, designing timeless pieces from natural fibres in small batches.

Online retail moves faster than slow fashion would prefer. We rebuilt the experience so the brand could be felt — not just browsed. The pace slowed down. The performance didn't.

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wetheknot website

OmVed Gardens

Website for a living garden and cultural space in North London where ecology, food, and community meet.

A garden is a place, not a brand. The site grew from the same soil: warm, specific, unmistakably North London, unmistakably theirs.

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OmVed Gardens website

Heylow is a design partner for purpose-led organisations.

Strategy, identity, code, going low.

More?
Less.
Less noise.
Less compromise.
Less bloat.
Less waste.
Light is what comes out on the other side.

Clear strategy.
Distinctive brands.
Fast, sustainable websites.
Resilient systems.
Going low is not a limitation, nor a shortcut.
It is the method.
It is the work.

Services

Low, all the way down.

The same principle runs through every pillar. Strategy that cuts to what matters. Identities built to last, not to trend. Code that loads fast, hosts green, and stays out of the way. Whichever part you hire, the same convinction is applied: less, but better.

Direction

  • Creative Strategy
  • Creative Direction
  • Brand Positioning
  • Art Direction

Form

  • Creative Strategy
  • Creative Direction
  • Brand Positioning
  • Art Direction

Function

  • Creative Strategy
  • Creative Direction
  • Brand Positioning
  • Art Direction

Care

  • Creative Strategy
  • Creative Direction
  • Brand Positioning
  • Art Direction

About

A design practice,
by Nicolas R.S. Paries

Solo by design, surrounded by specialists when the work requires it. SEO, development, strategy, copywriting, storytelling, etc. Each brought in deliberately, briefed thoroughly, integrated into the whole.

The eye, taste, and standards shaped by years working with luxury and beauty's top brands and agencies. Now serving purpose-led organisations.

Work featured in:
Creative Review, Los Angeles County Museum of Art, Awwwards, Site Inspire, Atlas of the Future
Speaker at the Design for the Planet by the Design Council.
Workshop hosted for Fixing the Future festival
Member of Creatives Climate, ClimateAction.tech
"A more confident, visually clear showcase of who we are. Visitors and partners often comment on how professional and visually appealing the site looks, creating a great first impression . The feedback is overwhelmingly positive."
Joanna Ayre OmVedGardens
"I really appreciated the work and effort Heylow put into my project. It got from a very slow and sticky website to a fast and clean one. I am very happy with result and would definitely recommend."
Filipe Cardigoswetheknot
"We love our new brand and website - it captures our new direction and philosophy - that of organic living systems - and our partners also have said they love it and find it engaging and beautiful!"
Anna Birney School of System Change